INTO THE WORLD OF ALICE
INSIGHT
An 1865 fantasy novel that continues to captivate readers today, Alice in Wonderland immerses its audience in a world of dream and fantasy.
ALICE IN WONDERLAND BOOK ANNIVERSARY
To celebrate the 153rd anniversary of the book, Barnes & Noble will host a multi-sensory event with engaging activities that will guide children through an immersive adventure related to the story.
STUDENT WORK
Barnes & Nobles
ROLE
Promotional
Advertising
Experiential Marketing
NEW BOOK COVER
Guests can purchase the book featuring a new design.
EVENT POSTER AND BANNERS
Banners were split and aligned to also create a puzzle-like illusion when viewed at a specific angle.
EVENT KIOSK
Barnes & Noble partners with Tiny Kitchen by Tastemade to offer miniature delights inspired by 'Alice in Wonderland's Eat Me and Drink Me treats.
GOODIES AND ACTIVITIES
Souvenirs for purchase include a thermochromic mug and tiny teacup, both with redesigned book cover graphics. Children can participate in interactive games, arts and crafts, and paint a pop-up coloring book.
"Everything's got a moral. If only you can find it." - Lewis Carroll
