INTO THE WORLD OF ALICE
INSIGHT
An 1865 fantasy novel that yet continues to be popular today. Alice in Wonderland captures the interest of those who enjoy a world of
dream & fantasy.
PROBLEM
Paper books vs e-books. Kids & young teens are connected to their smart devices & lose touch with the sensory experience of reading from a paper book.
SOLUTION
Paper books meet e-books Barnes & Nobles event celebrating the anniversary of a good read. Fun immersive & multi-sensory activities related to the story would allow them to feel as though they are a part
of the adventure.
STUDENT WORK
Barnes & Nobles
ROLE
Promotional
Advertising
Experiential Marketing
NEW BOOK COVER
A new book design for guests to purchase.
EVENT POSTER AND BANNERS
The banners would be aligned in a way that would be seen as when standing at a certain perspective.
EVENT KIOSK
B&N partners with Tiny Kitchen from the network Tastemade to celebrate the 153rd Anniversary of the book Alice's Adventure in Wonderland & bring a small new perspective.
GOODIES
Thermochromic mug & a tiny teacup and book to go along with the theme.
ACTIVITIES
Tons of fun activities for kids & young teens to check out. A pop-up coloring book, interactive games, arts & crafts both on paper & on-screen.
"Everything's got a moral. If only you can find it." - Lewis Carroll
