INTO THE WORLD OF ALICE

INSIGHT

An 1865 fantasy novel that yet continues to be popular today. Alice in Wonderland captures the interest of those who enjoy a world of

dream & fantasy.

STUDENT WORK

Barnes & Nobles

PROBLEM

Paper books vs e-books. Kids & young teens are connected to their smart devices & lose touch with the sensory experience of reading from a paper book.

ROLE

Promotional

Advertising

Experiential Marketing

SOLUTION

Paper books meet e-books Barnes & Nobles event celebrating the anniversary of a good read. Fun immersive & multi-sensory activities related to the story would allow them to feel as though they are a part

of the adventure. 

NEW BOOK COVER

A new book design for guests to purchase.

EVENT POSTER AND BANNERS

The banners would be aligned in a way that would be seen as a when standing at a certain perspective.

EVENT KIOSK

B&N partners with Tiny Kitchen from the network Tastemade to celebrate the 153rd Anniversary of the book Alice's Adventure in Wonderland & bring a small new perspective.

GOODIES

Thermochromic mug & a tiny tea cup and book to go along with the theme.

ACTIVITIES

Tons of fun activities for kids & young teens to check out. A pop-up coloring book, interactive games, arts & crafts both on paper & on screen.

"Everything's got a moral. If only you can find it." - Lewis Carroll

© 2020 by Jeannette Colombani.