PROTECTING YOUR MOMENTS, VALUING YOUR OPTIMISM
INSIGHT
Sonnet is a Canadian company that provides a fully online platform for purchasing home and auto insurance. Their aim is to create an insurance buying process that is modern and easy to use. Additionally, they strive to protect people's optimism, regardless of the circumstances they may
be facing.
PROBLEM
Completing insurance procedures can be tedious and overwhelming.
SOLUTION
Sonnet will offer personalized insurance coverage tailored to your specific needs, so you can live life worry-free and with growing optimism.
TARGET AUDIENCE
Millennials taking their first steps in purchasing a home and auto insurance.
STUDENT WORK
Sonnet Home & Auto Insurance
ROLE
Art Direction
Motion Graphics
Advertising
Experiential Design
ADVERTISING
Created billboard ads targeting millennials starting a new chapter with home and auto insurance.
About Time You Did Campaign
If you're feeling down, Sonnet is here to help you turn your life around. No matter the circumstances, Sonnet will always be there to give you a positive emotional boost.
In order to keep your spirits high, Sonnet is participating in the "About Time You Did" campaign to encourage people to step out of their comfort zones and try something new. As part of this campaign, Sonnet will be providing participants with the opportunity to experience a fully equipped RV with exciting activities to choose from.
Before starting the journey, Sonnet wants to ensure that they understand your preferences and what makes you happy. To do this, participants can take a survey on Sonnet's website and enter to win a road trip to one of their selected destinations.
Winners of the survey will have nothing to worry about – simply sit back, relax, and enjoy the ride!
