PROTECTING YOUR
MOMENTS, VALUING
YOUR OPTIMISM
INSIGHT
Sonnet is the first, fully online way to buy home and auto insurance in Canada. Their mission is to create a modern and easy insurance buying process. Part of their goal is also centered in protecting people's optimism throughout any circumstances being faced.
TARGET AUDIENCE
Millennials who are taking their first steps into buying home and auto insurance.
STUDENT WORK
Sonnet | Home & Auto Insurance
PROBLEM
Many people do not like to think about insurance companies because it can become both a tedious and overwhelming procedure to complete.
SOLUTION
Sonnet will focus on making things easy for you by providing you with the flexibility of a customized coverage. Not only will the insurance offer protection but, it will also allow you to live your big life moments worry free and with growing optimism.
ROLE
Art Direction
Motion Graphics
Advertising
Experiential Design
ADVERTISING
Billboard advertisements are geared towards millennials who are taking their first steps into independence and a new chapter in their life.
About Time You Did | Campaign
No matter the current circumstances, Sonnet will help give your life experience a positive emotional spin.
To keep your optimism flowing, Sonnet will take part of the "About Time You Did" campaign to encourage people to go out, explore, and try something new. Sonnet will be providing participants with the chance to experience a fully decked out RV with fun activities to choose from.
Prior to beginning the adventure, Sonnet will have to learn a little more about what makes you happy. By taking a survey on Sonnet's website, participants could enter to win a road trip to one of their
selected destinations.
Winners will have nothing to worry about except enjoy the ride!
