

Insight
A Cuppa Goodies makes every moment sweeter with delicious homemade cupcakes, cake pops, small cakes, and other treats. It aims to create and share delightful seasonal goodie ideas with flavors perfect for themed birthdays or holiday festivities.
Objective
Created the Cuppa Goodies brand, designed its visual identity, and established a social media presence to showcase the goodies online and create engaging content that inspires viewers.
Role
Art Direction
Brand Identity
Promotional
Social Media

Homemade | Whimsical | Charming
MOOD BOARD
COLORS
BRIGHT & VIBRANT COLOR PALETTE
#FFFFFF
#F1F1F1
#F5F0E6
#F3E2C1
#FAD6DF
#F9A6BA
#FFC975
#FDAD32
#FF6112
#E74F03
#BE3333
#9B2A2A
#242424
#000000
PRIMARY COLOR PALETTE
#FFFFFF
#FAD6DF
#000000
LOGO INSPO
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+
Abbreviation
Mixing Bowl
Sweets
TYPOGRAPHY



Primary Fonts
Secondary Font
LOGO & ALTERNATIVES




SOCIAL MEDIA
