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Insight

A Cuppa Goodies makes every moment sweeter with delicious homemade cupcakes, cake pops, small cakes, and other treats.  It aims to create and share delightful seasonal goodie ideas with flavors perfect for themed birthdays or holiday festivities.

Objective

Created the Cuppa Goodies brand, designed its visual identity, and established a social media presence to showcase the goodies online and create engaging content that inspires viewers.

Role

Art Direction

Brand Identity

Promotional

Social Media

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Homemade | Whimsical | Charming

MOOD BOARD

COLORS

BRIGHT & VIBRANT COLOR PALETTE

#FFFFFF

#F1F1F1

#F5F0E6

#F3E2C1

#FAD6DF

#F9A6BA

#FFC975

#FDAD32

#FF6112

#E74F03

#BE3333

#9B2A2A

#242424

#000000

PRIMARY COLOR PALETTE

#FFFFFF

#FAD6DF

#000000

LOGO INSPO

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Abbreviation

Mixing Bowl

Sweets

TYPOGRAPHY

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Lora.png
Poppins.png

Primary Fonts

Secondary Font

LOGO & ALTERNATIVES

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Cuppa-Goodies-Logo-Gif-980x600.gif
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SOCIAL MEDIA

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VIEW OTHER PROJECTS

©2025 by Jeannette Colombani.

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