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A THERAPEUTIC 

SHOWER EXPERIENCE

INSIGHT

Taking a quick shower while carrying stress doesn't exactly make you feel better. You can boost your well-being by doing stress-relieving activities and using aromatherapy.

PROBLEM

The average shower with ordinary bar soap isn't enough to unwind from a tough day or week.

SOLUTION

A therapeutic shower experience that allows you to take a nice breather while encouraging you to change up your daily routines and make the Earth greener.

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STUDENT WORK

Bath & Body Works

ROLE

Packaging

Promotional

Advertising

Social Media Campaign

Experiential Marketing

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AROMATHERAPY MASSAGE BAR SOAPS 

Unwind from a busy day with aromatherapy massage bar soaps. They are made with essential oils that are filled with calming scents and a variety of health benefits. It is the perfect add-on to change your daily shower routine for a treat yourself and feel-good relaxation. Attached to the bar soap is a string to conveniently hang anywhere in your shower.

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GO GREEN, GO CLEAN | BIODEGRADABLE PACKAGING 

Keep calm and go green. Each bar soap comes in biodegradable packaging for those with no time to waste! Included in the box is a packet of seeds to grow your very own aromatic home garden. 

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SOCIAL MEDIA

TIPS ON INSTAGRAM STORY 

Learn about the different therapeutic scents and their benefits. To help promote the campaign, Bath & Body Works will feature Instagram stories with best practices to de-stress, sleep better, or boost your energy.

SOCIAL MEDIA INSTAGRAM CONTEST

GROW & SHARE

Get inspired and show off your DIY at-home aromatic garden on Instagram. 

TAG

Tag @bathandbodyworks and #GoGreenGoClean to have your photo featured on the B&BW Instagram.

WIN

The best-looking and creative homegrown aromatic garden photo will win free B&BW goodies.

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ADVERTISEMENT | SUBWAY

Ads will be displayed on the walls along with a nearby aromatic garden installation.

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EXPERIENTIAL | BUS STOP

Long waits for public transportation can be stressful. Aromatic garden installations will help change the ambiance of any urban area and allow people to take a nice breather and relax.

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STORE WINDOW INSTALLATION

Vertical garden wall frame installations to introduce the eco-friendly campaign in stores during the spring or summer season. Each frame would portray posters of the new liberating and refreshing shower routine. 

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