Taking a quick shower while carrying stress doesn't exactly make you feel better. You can boost your well-being by doing stress-relieving activities and using aromatherapy.
The average shower with ordinary bar soap isn't enough to unwind from a tough day or week.
A therapeutic shower experience that allows you to take a nice breather while encouraging you to change up your daily routines and make the Earth greener.
Bath & Body Works
Social Media Campaign
AROMATHERAPY MASSAGE BAR SOAPS
Unwind from a busy day with aromatherapy massage bar soaps. They are made with essential oils that are filled with calming scents and a variety of health benefits. It is the perfect add-on to change your daily shower routine for a treat yourself and feel-good relaxation. Attached to the bar soap is a string to conveniently hang anywhere in your shower.
GO GREEN, GO CLEAN | BIODEGRADABLE PACKAGING
Keep calm and go green. Each bar soap comes in biodegradable packaging for those with no time to waste! Included in the box is a packet of seeds to grow your very own aromatic home garden.
TIPS ON INSTAGRAM STORY
Learn about the different therapeutic scents and their benefits. To help promote the campaign, Bath & Body Works will feature Instagram stories with best practices to de-stress, sleep better, or boost your energy.
SOCIAL MEDIA INSTAGRAM CONTEST
GROW & SHARE
Get inspired and show off your DIY at-home aromatic garden on Instagram.
Tag @bathandbodyworks and #GoGreenGoClean to have your photo featured on the B&BW Instagram.
The best-looking and creative homegrown aromatic garden photo will win free B&BW goodies.
ADVERTISEMENT | SUBWAY
Ads will be displayed on the walls along with a nearby aromatic garden installation.
EXPERIENTIAL | BUS STOP
Long waits for public transportation can be stressful. Aromatic garden installations will help change the ambiance of any urban area and allow people to take a nice breather and relax.
STORE WINDOW INSTALLATION
Vertical garden wall frame installations to introduce the eco-friendly campaign in stores during the spring or summer season. Each frame would portray posters of the new liberating and refreshing shower routine.