A THERAPEUTIC 

SHOWER EXPERIENCE

INSIGHT

Taking quick showers while still carrying over the stress does not exactly give you a sense of ease. Indulging in stress-relieving activities and aromatherapy are great ways to boost your well-being.

PROBLEM

An ordinary shower with an ordinary bar soap just isn't enough to unwind from an overwhelming day or week.

SOLUTION

A therapeutic shower experience that allows you to take a nice breather while encouraging you to change up your daily routines and make the Earth greener.

STUDENT WORK

Bath & Body Works

ROLE

Packaging

Promotional

Advertising

Social Media Campaign

Experiential Marketing

AROMATHERAPY MASSAGE BAR SOAPS 

Unwind from a busy day with aromatherapy massage bar soaps. They are made with essential oils that are filled with calming scents and a variety of health benefits. It is the perfect add-on to change up your daily shower routine for a treat yourself and feel-good type of relaxation. Attached to the soap is a string to conveniently hang them anywhere in your shower.

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GO GREEN, GO CLEAN | BIODEGRADABLE PACKAGING 

Keep calm and go green. Each bar soap would come in biodegradable packaging for those with no time to waste! Included in the box is a packet of seeds to grow your very own aromatic home garden. 

SOCIAL MEDIA

TIPS ON INSTAGRAM STORY 

Learn about the different therapeutic scents and their benefits. To help promote the campaign, Instagram will feature stories with tips on best practices to de-stress, get a better sleep or boost your energy.

SOCIAL MEDIA INSTAGRAM CONTEST

GROW & SHARE

Get inspired and show off your DIY at home aromatic garden on Instagram 

TAG

Tag @bathandbodyworks along with #GoGreenGoClean and have your photo featured on their Instagram. 

WIN

The best looking home grown aromatic garden photo would win

Bath and Body Works goodies.

ADVERTISEMENT | SUBWAY

Ads will be displayed on the walls along with a nearby aromatic garden installation.

EXPERIENTIAL | BUS STOP

The aromatic garden and installations would help change the ambiance of any urban area. People would be able to take a nice breather as they wait to take public transportation. 

STORE WINDOW INSTALLATION

Vertical wall garden frame installations would help introduce the eco-friendly campaign in stores during the spring or summer season. Each frame would portray posters of the new liberating and refreshing shower routine. 

© 2020 by Jeannette Colombani.