A THERAPEUTIC
SHOWER EXPERIENCE
INSIGHT
Taking a quick shower while carrying stress doesn't exactly make you feel better. You can boost your well-being by doing stress-relieving activities and using aromatherapy.
PROBLEM
The average shower with ordinary bar soap isn't enough to unwind from a tough day or week.
SOLUTION
A therapeutic shower experience that allows you to take a nice breather while encouraging you to change up your daily routines and make the Earth greener.
STUDENT WORK
Bath & Body Works
ROLE
Packaging
Promotional
Advertising
Social Media Campaign
Experiential Marketing
AROMATHERAPY MASSAGE BAR SOAPS
Unwind from a busy day with aromatherapy massage bar soaps. They are made with essential oils that are filled with calming scents and a variety of health benefits. It is the perfect add-on to change your daily shower routine for a treat yourself and feel-good relaxation. Attached to the bar soap is a string to conveniently hang anywhere in your shower.
GO GREEN, GO CLEAN | BIODEGRADABLE PACKAGING
Keep calm and go green. Each bar soap comes in biodegradable packaging for those with no time to waste! Included in the box is a packet of seeds to grow your very own aromatic home garden.
SOCIAL MEDIA
TIPS ON INSTAGRAM STORY
Learn about the different therapeutic scents and their benefits. To help promote the campaign, Bath & Body Works will feature Instagram stories with best practices to de-stress, sleep better, or boost your energy.
SOCIAL MEDIA INSTAGRAM CONTEST
GROW & SHARE
Get inspired and show off your DIY at-home aromatic garden on Instagram.
TAG
Tag @bathandbodyworks and #GoGreenGoClean to have your photo featured on the B&BW Instagram.
WIN
The best-looking and creative homegrown aromatic garden photo will win free B&BW goodies.
ADVERTISEMENT | SUBWAY
Ads will be displayed on the walls along with a nearby aromatic garden installation.
EXPERIENTIAL | BUS STOP
Long waits for public transportation can be stressful. Aromatic garden installations will help change the ambiance of any urban area and allow people to take a nice breather and relax.
STORE WINDOW INSTALLATION
Vertical garden wall frame installations to introduce the eco-friendly campaign in stores during the spring or summer season. Each frame would portray posters of the new liberating and refreshing shower routine.
