A THERAPEUTIC SHOWER EXPERIENCE
INSIGHT
Taking a quick shower when feeling stressed may not necessarily make you feel better. Engaging in stress-relieving activities and incorporating aromatherapy into your routine can improve your mood and help you relax.
PROBLEM
The average shower with an ordinary bar soap isn't enough to unwind from a tough day.
SOLUTION
Take a moment to relax and switch up your daily routine with a feel-good therapeutic shower experience promoting eco-friendliness.
STUDENT WORK
Bath & Body Works
ROLE
Packaging
Promotional
Advertising
Social Media Campaign
Experiential Marketing
AROMATHERAPY MASSAGE BAR SOAPS
Unwind from a busy day and transform your daily shower routine into a luxurious and soothing experience with these signature collection aromatherapy massage bar soaps.
These specially crafted bar soaps are infused with calming essential oils and offer a gentle massage while you lather up. The attached string makes it easy to hang anywhere in the shower to pick up any time you need.
GO GREEN, GO CLEAN – BIODEGRADABLE PACKAGING
Keep calm and go green. Each bar soap comes with a packet of seeds to encourage you to grow your very own aromatic indoor or outdoor garden. The soap is thoughtfully packaged in biodegradable material for those with no time to waste.
SOCIAL MEDIA – TIPS ON INSTAGRAM STORY
Discover the benefits of therapeutic scents. Bath & Body Works will feature Instagram stories with tips to de-stress, sleep better and boost energy.
SOCIAL MEDIA –
INSTAGRAM CONTEST
GROW & SHARE
Share your creativity and flaunt your DIY aromatic garden, grown at home, on Instagram.
WIN
Take a photo of your beautiful and creative homegrown aromatic garden for a chance to win free Bath & Body Works products.
TAG
Tag @bathandbodyworks and #GoGreenGoClean to be featured on B&BW's Instagram page and to announce the winner.
E-BLAST
ADVERTISEMENT – SUBWAY
Ads will be displayed on the walls, accompanied by an aromatic garden installation.
EXPERIENTIAL – BUS STOP
Long waits for public transportation can be stressful. Aromatic garden installations will provide a pleasant break for people to take a nice breather and relax.
STORE WINDOW INSTALLATION
During spring or summer, stores can promote the eco-friendly campaign with vertical garden wall frames displaying posters of the transformative and stress-relieving shower routine.