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A THERAPEUTIC 
SHOWER EXPERIENCE

INSIGHT

Taking a quick shower when feeling stressed may not necessarily make you feel better. Engaging in stress-relieving activities and incorporating aromatherapy into your routine can improve your mood and help you relax.

PROBLEM

The average shower with an ordinary bar soap isn't enough to unwind from a tough day.

SOLUTION

Take a moment to relax and switch up your daily routine with a feel-good therapeutic shower experience that also promotes eco-friendliness.

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STUDENT WORK

Bath & Body Works

ROLE

Packaging

Promotional

Advertising

Social Media Campaign

Experiential Marketing

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AROMATHERAPY MASSAGE BAR SOAPS 

Unwind from a busy day and transform your daily shower routine into a luxurious and soothing experience with these signature collection aromatherapy massage bar soaps.

 

These specially crafted bar soaps are infused with calming essential oils and offer a gentle massage while you lather up. The attached string makes it easy to hang anywhere in the shower to pick up any time you need. 

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GO GREEN, GO CLEAN – BIODEGRADABLE PACKAGING 

Keep calm and go green. Each bar soap comes with a packet of seeds to encourage you to grow your very own aromatic indoor or outdoor garden. The soap is thoughtfully packaged in biodegradable material for those with no time to waste.

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SOCIAL MEDIA – TIPS ON INSTAGRAM STORY 

Discover the benefits of therapeutic scents. Bath & Body Works will feature Instagram stories with tips to de-stress, sleep better and boost energy.

SOCIAL MEDIA –INSTAGRAM CONTEST

GROW & SHARE

Share your creativity and flaunt your DIY aromatic garden, grown at home, on Instagram.

WIN

Take a photo of your beautiful and creative homegrown aromatic garden for a chance to win free Bath & Body Works products.

TAG

Tag @bathandbodyworks and #GoGreenGoClean to be featured on B&BW's Instagram page and to announce the winner.

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ADVERTISEMENT – SUBWAY

Ads will be displayed on the walls, accompanied by an aromatic garden installation.

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EXPERIENTIAL – BUS STOP

Long waits for public transportation can be stressful. Aromatic garden installations will provide a pleasant break for people to take a nice breather and relax.

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STORE WINDOW INSTALLATION

During spring or summer, stores can promote the eco-friendly campaign with vertical garden wall frames displaying posters of the transformative and stress-relieving shower routine.

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