Taking quick showers while still carrying over the stress does not exactly give you a sense of ease. Indulging in stress-relieving activities and aromatherapy are great ways to boost your well-being.
An ordinary shower with an ordinary bar soap just isn't enough to unwind from an overwhelming day or week.
A therapeutic shower experience that allows you to take a nice breather while encouraging you to change up your daily routines and make the Earth greener.
Bath & Body Works
Social Media Campaign
AROMATHERAPY MASSAGE BAR SOAPS
Unwind from a busy day with aromatherapy massage bar soaps. They are made with essential oils that are filled with calming scents and a variety of health benefits. It is the perfect add-on to change up your daily shower routine for a treat yourself and feel-good type of relaxation. Attached to the soap is a string to conveniently hang them anywhere in your shower.
GO GREEN, GO CLEAN | BIODEGRADABLE PACKAGING
Keep calm and go green. Each bar soap would come in biodegradable packaging for those with no time to waste! Included in the box is a packet of seeds to grow your very own aromatic home garden.
TIPS ON INSTAGRAM STORY
Learn about the different therapeutic scents and their benefits. To help promote the campaign, Instagram will feature stories with tips on best practices to de-stress, get a better sleep or boost your energy.
SOCIAL MEDIA INSTAGRAM CONTEST
GROW & SHARE
Get inspired and show off your DIY at home aromatic garden on Instagram
Tag @bathandbodyworks along with #GoGreenGoClean and have your photo featured on their Instagram.
The best looking home grown aromatic garden photo would win
Bath and Body Works goodies.
ADVERTISEMENT | SUBWAY
Ads will be displayed on the walls along with a nearby aromatic garden installation.
EXPERIENTIAL | BUS STOP
The aromatic garden and installations would help change the ambiance of any urban area. People would be able to take a nice breather as they wait to take public transportation.
STORE WINDOW INSTALLATION
Vertical wall garden frame installations would help introduce the eco-friendly campaign in stores during the spring or summer season. Each frame would portray posters of the new liberating and refreshing shower routine.